Review of “Thinking, Fast and Slow” by Daniel Kahneman

By Steffi Kim

5 minutes

            The book Thinking, Fast and Slow by Nobel Prize Winner Daniel Kahneman is a fascinating introduction to the Cognitive Perspective of psychology and has sold over 2.6 million copies worldwide. The book’s central purpose is to dissect how people process information and to function as a helpful, thought-provoking read, as it brings many cognitive biases and thinking errors to light. Despite the wealth of information, Kahneman writes in an accessible, witty tone and employs many real-world anecdotes to illustrate his points. Kahneman’s key thesis is that the brain is composed of two systems or thinking modes it can switch between, an instinctive System 1 which is known for being error-prone and overconfident in its decision-making, and a slower, more thoughtful System 2. Throughout the 38 chapters, Kahneman explores how Systems 1 and 2 allow the mind to process information and connects these ideas back to relevant real-world topics like business negotiation, stock markets, and consumer behavior. Thus, this book is an informative, engaging read for anyone looking to learn more about how the mind works, optimize their decision-making, or gain an edge and avoid common pitfalls in economic or corporate settings.

            Kahneman’s exhaustive exploration of metacognition, or the act of thinking about how we think, begins by describing System 1 and System 2 of the brain. Kahneman personifies these two systems as fictional characters in the brain that compete for control, where people think and make choices using either the instinctive System 1 or the slower System 2. He discusses how the human brain creates various schemas, or frameworks and categories based on knowledge and experience, as a means of interpreting new information and making sense of the world. Since Kahneman himself developed many of these theories along with his partner Amos Tversky, he mentions many of the questions and thought processes that led to his discoveries of these cognitive mistakes. For instance, he describes a stereotypical bookish, introverted man and—separately—describes an outspoken, social-justice-oriented woman named Linda. He then poses the question of whether it is more likely the man is a librarian or a farmer, and whether it is more likely Linda is a bank teller or a feminist bank teller. Kahneman illustrates how System 1 wants to quickly label these people as a librarian and a feminist bank teller due to prototypes, or the mental images of the most typical members of a group. However, he points out that when the brain slows its thinking down to employ System 2, the rational probabilities would make it more likely the man is a farmer because there are many, many more farmers in the world than librarians. Likewise, Linda is more likely to be just a bank teller rather than a feminist one, as the probability of being a feminist bank teller requires multiplying the probability of being a bank teller by that of also being a feminist, and is thus an inherently lower chance event.

            Kahneman offers readers the opportunity to try solving the various scenarios he presents, like the aforementioned problem, before delving into his explanations. However, even thoughtful readers may find themselves too eager to answer some of the seemingly obvious questions—Kahneman is also quick to highlight the Overconfidence Effect, where people are unjustifiably assured in their ability to respond accurately. A key application of this is the stock market, and Kahneman points out how people overestimate their ability to predict and choose the best stocks, and warns about common cognitive errors when it comes to investing, such as loss aversion and sunk-cost fallacy.

            In addition to pointing out flaws with schemas and prototypes, Kahneman explores common heuristics, or rules of thumb that people use to make decisions instead of resorting to the time-intensive, more accurate category of methodological algorithmic thinking. The book covers an exhaustive list of these heuristics, which are the product of the fast, intuitive nature of System 1. To support his thesis that the human brain can be irrational and overconfident when relying on System 1, Kahneman describes how when people try to estimate the prevalence of events they often use the availability heuristic, or judge the likelihood of an event based on how easily instances of the event come to mind, rather than try to thoroughly reason through the actual prevalence. The main thesis of the book can be summed up through Kahneman’s general observation that, “[these various logic errors] [are] the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”

            As another prong of his thesis, Kahneman focuses on the idea of “expertise” and critiques even seemingly analytical thinking, pointing out that people are likely to find illusory correlations, or connections and patterns where none exist. In other words, the human brain is likely to search for and make up dubious explanations in order to make sense of random events. For instance, Kahneman notes that he once calculated the correlation coefficient between the performances of a prestigious investment firm’s various advisors from year to year, and suggested that the advisors had “illusory skill” and that their varying successes could be attributed to luck. As another example, Kahneman explains how people like business executives are prone to draw unwarranted conclusions from small sample sizes, such as concluding a new product will be successful after the first few iterations are. Thinking, Fast and Slow also includes some insightful, borderline-philosophical commentary along with the psychological analysis, noting that despite the brain’s flawed thinking processes, “our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.” Overall, Thinking, Fast and Slow leaves readers more aware of the many ways faulty reasoning creeps into decision-making and prompts readers to question their assumptions, as well as slow down to engage System 2 in their everyday lives.


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